Tide Print Advert Analysis

 

Layout and Design

The layout of the advertisement includes 3 images, and all of them include an image of a woman. This can be the first source of information that can indicate who the target audience are. The images also show what the women are doing; for example, the main image shows a woman holding a tide box, and the other images show the woman cleaning and hanging up clothes. Therefore, the advert is a stereotypical advertisement targeted at women. 

Lighting & Colour

The main colours used in this advert are white and red, with a few hints of blue. Their outfits look very old-fashioned but the overall colour scheme of the advertisement seems warm and bright. This can indicate that the washing-up product brings joy, and the target audience would love the product. 

Images

There are three images on the advert, and each of the images consists of a woman. The main image portrays a woman holding the box of the washing-up product, in a way that makes it look as if she adores the box with hearts above the image. The other two are stereotypical images that portray a woman cleaning clothes and hanging up clothes. 

Language

The language used on this advert can clearly show who the target audience is supposed to be. On the masthead of the advert, it says, "Tide's got what women want!" which strengthens the point. On top of the masthead, there is a slogan which says, "No wonder you women buy more TIDE than any other washday product!" which further provides evidence for who the target audience is. The word "you" used in the slogan can also indicate that the advert is overpowering women due to having no reason to include that word.

In all text included on the magazine, the word "Tide" is made larger than the rest of the text, and it is in red which makes the word stand out. This is done to further advertise the product, and to let the reader know that the advert is about their product, and about how much better it is than any other product. The bragging effect of the advert appears in multiple areas of the advert, and this is almost just to fill in the white spaces to show their superiority over all the other wash products that exist.

Rule of Third

The advertisement consists of the Rule of Third, which sets out the advertisement into different "sections" to make the viewer read the advertisement in a manner where all the significant points and images are read first. An imaginary 3x3 grid can be placed on the advertisement, and the most important aspects of the advert would be placed on cross-sections and inside the large spaces.